{"id":12573,"date":"2023-11-30T21:49:11","date_gmt":"2023-11-30T19:49:11","guid":{"rendered":"https:\/\/clients.triloogia.ee\/proekspert\/wp-new\/?page_id=12573"},"modified":"2024-08-13T20:44:47","modified_gmt":"2024-08-13T18:44:47","slug":"customer-experience-design","status":"publish","type":"page","link":"https:\/\/clients.triloogia.ee\/proekspert\/wp-new\/customer-experience-design\/","title":{"rendered":"Customer experience design"},"content":{"rendered":"\n<section class=\"wp-block-cgb-section-block section-service-page-v2-hero text-white\"><div class=\"section-bg bg__stretched\" style=\"background-image:url(https:\/\/clients.triloogia.ee\/proekspert\/wp-new\/wp-content\/uploads\/2023\/11\/hero-customer-experience-1-1600x490.png);opacity:1\"><\/div><div class=\"container container__main\">\n<ul class=\"wp-block-list hero-breadcrumbs\">\n<li>Services<\/li>\n\n\n\n<li>Customer experience design<\/li>\n<\/ul>\n\n\n\n<h1 class=\"wp-block-heading\">Reinvent Your Business Around Your Customer: A Guide to Customer Experience Design<\/h1>\n\n\n\n<div class=\"wp-block-cgb-section-block left\"><div class=\"container container__narrow\">\n<p>We design products and services that align customer expectations with the brand experience, ensuring people are truly happy to pay for them.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background has-link-color wp-element-button\" href=\"#section-contact-form-2184\" style=\"background-color:#ffe4ac\" rel=\"\">Contact us<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer hidden-xs\"><\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-cgb-section-block text-section\" style=\"background-color:#f3f7f9\"><div class=\"container container__main\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading size22\" id=\"consultancy-services\">Deliver engaging services<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading size22\" id=\"nearshore-project-team\">Exceed your customers&#8217; expectations<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading size22\" id=\"one-stop-shop-or-turnkey\">Discover new revenue streams<\/h3>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-cgb-section-block has-white-background-color padding-bottom-0\"><div class=\"container container__main\">\n<div class=\"wp-block-cgb-section-block left\"><div class=\"container container__narrow\">\n<h2 class=\"wp-block-heading size48\">Don&#8217;t guess. Know what your customers want.<\/h2>\n\n\n\n<p>As an expert in your industry, you know that the growth of your company is directly related to the experience and value that you bring your customers. Investment in <a href=\"https:\/\/clients.triloogia.ee\/proekspert\/wp-new\/connected-product-development\/\" data-type=\"page\" data-id=\"8895\"><span style=\"text-decoration: underline;\">technology<\/span><\/a> and <a href=\"https:\/\/clients.triloogia.ee\/proekspert\/wp-new\/business-process-reengineering\/\" data-type=\"page\" data-id=\"2208\"><span style=\"text-decoration: underline;\">processes<\/span><\/a> should never be speculative, and it\u2019s possible to be sure your customers will use and appreciate the result.<br><br>Instead of guessing what the customer and end-user might need, we generate evidence to confirm hypotheses. Gathering and utilizing customer feedback is crucial to identify pain points and implement design iterations. With this insight, our designers and engineers work with you to improve your customer\u2019s experience in areas that matter most, both for the customer and your company.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-cgb-section-block has-white-background-color\"><div class=\"container container__main\">\n<div class=\"wp-block-cgb-section-block left\"><div class=\"container container__narrow\">\n<h2 class=\"wp-block-heading size48\">Design-driven development process<\/h2>\n\n\n\n<p>Together, our customer experience services begin with mapping areas that will have the greatest impact on your customers through a comprehensive customer experience design strategy, but also determine areas easiest to transform. Before major investment, our designers and engineers help define, validate, and analyze opportunities and hidden revenue streams.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading size30 border-top-benefits-yellow\">Envision the future<\/h3>\n\n\n\n<p>You bring the knowledge of emerging opportunities in your industry, together we define the challenge and find ways for design and technology to help in the transformation.<\/p>\n\n\n\n<ul class=\"wp-block-list circular-bullet-yellow\">\n<li>Problem framing<br>Customer personas: Creating semi-fictional profiles of your target customers based on real insights, research, and data helps in defining challenges and opportunities. By understanding different user journeys, we can tailor solutions to meet the specific needs of each customer group.<\/li>\n\n\n\n<li>User profiling<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading size30 border-top-benefits-yellow\">Identify customer needs and create customer journey maps<\/h3>\n\n\n\n<p>We interact with your customers to gather data to understand their motivations and pains through customer journey maps, which help in identifying pain points in their interactions.<\/p>\n\n\n\n<ul class=\"wp-block-list circular-bullet-yellow\">\n<li>Customer interviews<\/li>\n\n\n\n<li><a href=\"https:\/\/clients.triloogia.ee\/proekspert\/wp-new\/business-intelligence-and-data-analytics\/\" data-type=\"page\" data-id=\"11009\"><span style=\"text-decoration: underline;\">Data analysis<\/span><\/a><\/li>\n\n\n\n<li>Customer journey mapping<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading size30 border-top-benefits-yellow\">Prototype and test with customer feedback<\/h3>\n\n\n\n<p>We identify and map areas that have the greatest impact on your customers. Concepts and ideas are tested well before the development of bells and whistles. Our mantra: fail fast, fail cheap.<\/p>\n\n\n\n<ul class=\"wp-block-list circular-bullet-yellow\">\n<li>Storyboards<\/li>\n\n\n\n<li>Proof of concept<\/li>\n\n\n\n<li>Usability testing<\/li>\n\n\n\n<li>Create customer journey maps: These maps visually represent each persona&#8217;s stages or phases, identify opportunities to enhance user experience, and offer a roadmap for continuous improvement. They help teams and departments understand the smooth and friction points in the customer journey.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading size30 border-top-benefits-yellow\">Investment decision<\/h3>\n\n\n\n<p>Now you have clear input for a carefully considered investment decision and risk mitigation.<\/p>\n\n\n\n<ul class=\"wp-block-list circular-bullet-yellow\">\n<li>Product development roadmap<\/li>\n\n\n\n<li>Input for <a href=\"https:\/\/clients.triloogia.ee\/proekspert\/wp-new\/connected-product-development\/\" data-type=\"page\" data-id=\"8895\"><span style=\"text-decoration: underline;\">minimum viable product<\/span><\/a> (MVP)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-cgb-section-block\" style=\"background-color:#fffbf3\"><div class=\"container container__main\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading size22 has-text-color has-link-color wp-elements-f4784e7de6bd61d2b7d0e7d1ad18cdab\" id=\"consultancy-services\" style=\"color:#ffaf05\">Tech idea validation<\/h3>\n\n\n\n<p>We will give you insights to test your tech business idea without committing huge investments, and determine in the early stages as to whether you should continue to invest resources or if you should pivot away.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading size22 has-text-color has-link-color wp-elements-e0a53d6360e738fe529a67d951fe71d0\" id=\"nearshore-project-team\" style=\"color:#ffaf05\">Service design<\/h3>\n\n\n\n<p>We help you build an understanding of your customers\u2019 needs and wishes through effective customer experience management. Together, we\u2019ll design services that provide their users with engaging experiences and generate growth for your business.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading size22 has-text-color has-link-color wp-elements-7be5db26c9565f0f28f47e1a02fd4c76\" id=\"one-stop-shop-or-turnkey\" style=\"color:#ffaf05\">User experience design<\/h3>\n\n\n\n<p>We help companies to create meaningful customer experiences that drive results. Our experts design and create digital experiences that are purposeful and enjoyable for end-users, as well as for our customers.<\/p>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-cgb-section-block has-white-background-color padding-top-100 m-padding-top-70\"><div class=\"container container__main\">\n<div class=\"wp-block-cgb-section-block left padding-bottom-0\"><div class=\"container container__narrow\">\n<h2 class=\"wp-block-heading size48\">The importance of customer experience design<\/h2>\n\n\n\n<h3 class=\"wp-block-heading size22\">What are the differences between Customer Experience Design (CX Design), User Experience Design (UX Design), and Service Design (SD)?<\/h3>\n\n\n\n<p>Customer experience (<a href=\"https:\/\/clients.triloogia.ee\/proekspert\/wp-new\/blog\/cx-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">CX) design<\/a> concerns intentionally designing experiences throughout the customer journey, encompassing user experience (UX) design, service design, and customer relationship management to create complete, valuable customer journeys. All include how the end-user \u2018feels\u2019 and how this relates to using a service or buying a product.<\/p>\n\n\n\n<p>The entire interactive environment influences how end users respond to non-functional elements, including written and visual content, creating a tried and successful client experience model.<\/p>\n\n\n\n<p>Service experience, customer experience, and user design are similar yet distinctive. More often than not, they overlap during the design process. For instance, service design can incorporate both customer experience and user experience design.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cgb-section-block\"><div class=\"container container__main\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading size22\">Service Design<\/h3>\n\n\n\n<p>Service design is not a new method, yet how it has evolved has changed in the age of digital technology.<br><br>Service design impacts the entire user experience and human touchpoints and must think strategically and liaise with operational processes to ensure a harmonized customer experience.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading size22\">Customer Experience Design<\/h3>\n\n\n\n<p>Customer experience design (cx design) is the art of designing services and products, focusing on the user experience\u2019s quality and understanding.<\/p>\n\n\n\n<p>Every customer interaction with a service or product must deliver a positive experience for the end-user on the brand promise. It requires organizations to produce a story-like experience through all offline and online experiences where that brand influences customers.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading size22\">User Experience Design<\/h3>\n\n\n\n<p>User experience design is dedicated to boosting customer satisfaction levels and brand loyalty by focusing on a products ease of use. An organization that has products with a robust user experience design will see high levels of interaction with their products and end-users.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-cgb-section-block\" style=\"background-color:#fbfbfb\"><div class=\"container container__main\">\n<section class=\"wp-block-cgb-section-block left\"><div class=\"container container__narrow\">\n<h2 class=\"wp-block-heading\" id=\"service-design-case-studies\">Service design case studies<\/h2>\n\n\n\n<p>Different customers value different product experiences, but all increasingly want a perfect combination of the digital and physical. Both B2B and B2C companies must focus intensely on human usage patterns, motivations, barriers, aspirations in the early product design and development stages. Additionally, it is crucial to align CX efforts with corporate values and focus on customer touchpoints at each interaction point.<\/p>\n\n\n\n<p>At Proekspert, we have demonstrable experience designing and developing software-enabled devices, equipment, products, and services. Before significant investment, our designers and engineers help define, validate, and analyze opportunities and hidden revenue streams.<\/p>\n\n\n\n<p>Our case studies give an insight into how human-oriented design principles will help product companies persuade customers to go on a journey with smart,<a href=\"https:\/\/clients.triloogia.ee\/proekspert\/wp-new\/blog\/connected-products\/\" target=\"_blank\" rel=\"noreferrer noopener\"> connected products<\/a>.<\/p>\n\n\n\n<p>Read more about our clients\u2019 successes.<\/p>\n\n\n<div class=\"case-shortcode\"><div class=\"row\"><\/div><\/div>\n<\/div><\/section>\n<\/div><\/section>\n\n\n<section class=\"wp-block-cgb-section-block contact-form left\" id=\"section-contact-form-2184\"><div class=\"container container__main\"><div class=\"contact-form-column\"><div class=\"row\"><div class=\"col-md-8 contact-form-form-column\"><h2>Let's get started with your customer experience design<\/h2><div class=\"lb-eventbox-content\"><div class=\"lb-form\"><p>Fill out this form and share your customer experience design challenge with our customer experience services experts. Together we'll get a clear understanding of what it takes to offer a product or service people are truly happy to pay for.<\/p><form class=\"lb-reg-form\"><input type=\"hidden\" name=\"id\" value=\"2184\"><input type=\"hidden\" name=\"url\" id=\"url\" value=\"https:\/\/clients.triloogia.ee\/proekspert\/wp-new\/wp-json\/wp\/v2\/pages\/12573\"><input type=\"hidden\" name=\"cid\" id=\"cid\" value=\"\"><input type=\"hidden\" name=\"gaid\" id=\"gaid\" value=\"\"><div class=\"form-fields\"><div class=\"form-group form-group--name\"><label for=\"2184_name\">Full name <span class=\"required-dot\">*<\/span><\/label><input type=\"text\" name=\"name\" id=\"2184_name\" required><\/div><div class=\"form-group form-group--company\"><label for=\"2184_company\">Company<\/label><input type=\"text\" name=\"company\" id=\"2184_company\"><\/div><div class=\"form-group form-group--email\"><label for=\"2184_email\">E-mail <span class=\"required-dot\">*<\/span><\/label><input type=\"text\" name=\"email\" id=\"2184_email\" required><\/div><div class=\"form-group form-group--message\"><label for=\"2184_message\">Your message <span class=\"required-dot\">*<\/span><\/label><textarea name=\"message\" id=\"2184_message\" required><\/textarea><\/div><\/div><div class=\"lb-error\"><p>Please fill all the mandatory fields (marked with *).<\/p><\/div><div class=\"lb-submit\"><button class=\"wp-block-button__link\">Send message<\/button><svg class=\"contact-form-loader\" width=\"38\" height=\"38\" viewBox=\"0 0 38 38\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke=\"#3890E4\"><g fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(1 1)\" stroke-width=\"2\"><circle stroke-opacity=\".5\" cx=\"18\" cy=\"18\" r=\"18\"\/><path d=\"M36 18c0-9.94-8.06-18-18-18\"><animateTransform attributeName=\"transform\" type=\"rotate\" from=\"0 18 18\" to=\"360 18 18\" dur=\"1s\" repeatCount=\"indefinite\"\/><\/path><\/g><\/g><\/svg><\/div><div class=\"lb-recaptcha-branding\"><p>This site is protected by reCAPTCHA and the Google <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\">Privacy Policy<\/a> and <a href=\"https:\/\/policies.google.com\/terms\" target=\"_blank\">Terms of Service<\/a> apply.<\/p><\/div><\/form><\/div><div class=\"lb-success\"><div class=\"success-icon\"><svg width=\"65\" height=\"51\" viewBox=\"0 0 65 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M4 25.3396L21.7662 43L61 4\" stroke=\"#1AD14C\" stroke-width=\"10\"\/><\/svg><\/div><h2>Thank You!<\/h2><p>Your message has been sent. Our team will get back to you as soon as possible!<\/p><button class=\"wp-block-button__link js-send-more\">Send One More<\/button><\/div><\/div><\/div><div class=\"contact-form-person-column col-md-4\"><div class=\"contact-person-item\"><\/div><\/div><\/div><\/div><\/div><\/section><script>!function(){window.addEventListener(\"load\",function(){!function(){try{var t,e,n=ga.getAll();for(t=0,e=n.length;t<e;t+=1)if(\"UA-151528475-1\"===n[t].get(\"trackingId\")){var d=n[t].get(\"clientId\");return document.getElementById(\"gaid\")&&\"string\"==typeof d&&document.getElementById(\"gaid\").setAttribute(\"value\",d),n[t].get(\"clientId\")}}catch(t){}}()})}();<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Instead of guessing what the customer and end-user might need, we generate evidence to confirm hypotheses. With this insight, our designers and engineers work with you to improve your customer&#8217;s experience in areas that matter most, both for the customer and your company.<\/p>\n","protected":false},"author":6,"featured_media":2316,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"service-page-template2.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-12573","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/clients.triloogia.ee\/proekspert\/wp-new\/wp-json\/wp\/v2\/pages\/12573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clients.triloogia.ee\/proekspert\/wp-new\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/clients.triloogia.ee\/proekspert\/wp-new\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/clients.triloogia.ee\/proekspert\/wp-new\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/clients.triloogia.ee\/proekspert\/wp-new\/wp-json\/wp\/v2\/comments?post=12573"}],"version-history":[{"count":67,"href":"https:\/\/clients.triloogia.ee\/proekspert\/wp-new\/wp-json\/wp\/v2\/pages\/12573\/revisions"}],"predecessor-version":[{"id":14407,"href":"https:\/\/clients.triloogia.ee\/proekspert\/wp-new\/wp-json\/wp\/v2\/pages\/12573\/revisions\/14407"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clients.triloogia.ee\/proekspert\/wp-new\/wp-json\/wp\/v2\/media\/2316"}],"wp:attachment":[{"href":"https:\/\/clients.triloogia.ee\/proekspert\/wp-new\/wp-json\/wp\/v2\/media?parent=12573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}