\u201cIf there is still a question whether creative industries can add value to your business,\u201d says Proekspert’s lead Marko Sverdlik, \u201cthen I may clearly state that my company\u2019s experience has been very positive.\u201d<\/p>\n
\u201cYou must remain open to possibilities, dare to change, and be patient when awaiting results,\u201d Sverdlik contended at the June 7 MELT forum, where creative service providers interacted with a variety of representatives from other industries.<\/p>\n
Sverdlik drew attention to the proper use of external creative resources and their impact on business development, as well as a company\u2019s profitability.
\n\u201cCustomer orientation and customer friendliness often remain theoretical ideas within an organization,\u201d he said. \u201cThe principle of service design is to put a human being in the center of the process. Thanks to creative industries, our company now puts the focus on the person: the client, the end-user, the worker.\u201d<\/p>\n
Flat organizations: improved competitiveness through design<\/strong><\/p>\n \u201cWe reached these conclusions primarily through Design Bulldozer, a project with the goal of improving our competitiveness with the aid of design.<\/p>\n \u201cIn the beginning we considered the design process as a way to refresh our brand, but we delved deep into our business and learned what it truly means to step into a client\u2019s shoes. We discovered that our organizational structure until that point was too process focused \u2013 in other words, how to fill orders in the fastest way with the highest quality. We changed procedures in our organization with the result being a bossless organization. Our new structure has given much more decision making power to teams. Many decisions which were previously made at a manager\u2019s desk are now delegated to the teams. Management\u2019s role is to support the teams and to see the big picture.<\/p>\n Sverdlik believes an inspiring work environment is also a critical factor for producing professional and innovative solutions.<\/p>\n \u201cFor almost three years we gathered ideas for our new office. Working with the architects from Kuup Disain we sought a solution which would fit our green way of thinking. The result was a honeycomb solution abstracted from the legendary architect Christopher Alexander\u2019s book, A Pattern Language: Towns, Buildings,\u00a0Construction.<\/p>\n \u201cWorking in a honeycomb means that the teams pursue one thing. They understand what is their client\u2019s business, what his end-user actually needs and uses, and how to work together to get to the root of the problem. At the heart of the honeycomb are spaces for both meetings and relaxation.<\/p>\n Design team emerges in new business structure<\/strong><\/p>\n \u201cIn my company we have seen that design helps us with innovation and user-friendliness, and it increases customer satisfaction which creates added value for the business. The thrust we got from Design Bulldozer in revamping our business model, and the organizational changes derived from this, have helped to create and grow Proekspert\u2019s own design team. We are able to offer clients turnkey solutions, including UX design and design services.\u201d<\/p>\n The MELT forum took place June 7 at Tallinn\u2019s Kultuurikatel (Creative Hub). Fifty\u00a0presenters and 600 participants explored practical examples of cooperation\u00a0between creative professionals and business people, proving that the joining of\u00a0a variety of fields can create innovative quality.<\/p>\n","protected":false},"excerpt":{"rendered":" \u201cIf there is still a question whether creative industries can add value to your business,\u201d says Proekspert’s lead Marko Sverdlik, \u201cthen I may clearly state that my company\u2019s experience has been very positive.\u201d \u201cYou must remain open to possibilities, dare to change, and be patient when awaiting results,\u201d Sverdlik contended at the June 7 MELT forum, where creative service providers interacted with a variety of representatives from other industries. Sverdlik drew attention to the proper use of external creative resources and their impact on business development, as well as a company\u2019s profitability. \u201cCustomer orientation and customer friendliness often remain theoretical ideas within an organization,\u201d he said. \u201cThe principle of service design is to put a human being in the center of the process. Thanks to creative industries, our company now puts the focus on the person: the client, the end-user, the worker.\u201d Flat organizations: improved competitiveness through design \u201cWe reached these conclusions primarily through Design Bulldozer, a project with the goal of improving our competitiveness with the aid of design. \u201cIn the beginning we considered the design process as a way to refresh our brand, but we delved deep into our business and learned what it truly means to step<\/p>\n","protected":false},"author":10,"featured_media":3092,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-organizational-change"],"acf":[],"_links":{"self":[{"href":"https:\/\/clients.triloogia.ee\/proekspert\/wp-new\/wp-json\/wp\/v2\/posts\/245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clients.triloogia.ee\/proekspert\/wp-new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clients.triloogia.ee\/proekspert\/wp-new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clients.triloogia.ee\/proekspert\/wp-new\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/clients.triloogia.ee\/proekspert\/wp-new\/wp-json\/wp\/v2\/comments?post=245"}],"version-history":[{"count":3,"href":"https:\/\/clients.triloogia.ee\/proekspert\/wp-new\/wp-json\/wp\/v2\/posts\/245\/revisions"}],"predecessor-version":[{"id":3093,"href":"https:\/\/clients.triloogia.ee\/proekspert\/wp-new\/wp-json\/wp\/v2\/posts\/245\/revisions\/3093"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clients.triloogia.ee\/proekspert\/wp-new\/wp-json\/wp\/v2\/media\/3092"}],"wp:attachment":[{"href":"https:\/\/clients.triloogia.ee\/proekspert\/wp-new\/wp-json\/wp\/v2\/media?parent=245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clients.triloogia.ee\/proekspert\/wp-new\/wp-json\/wp\/v2\/categories?post=245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clients.triloogia.ee\/proekspert\/wp-new\/wp-json\/wp\/v2\/tags?post=245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}