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Customer experience design
Reinvent your business around your customer
We design products and services that people are truly happy to pay for.
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Deliver engaging services
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Exceed your customers' expectations
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Discover new revenue streams
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Don’t guess. Know what your customers want.
As an expert in your industry, you know that the growth of your company is directly related to the experience and value that you bring your customers. Investment in technology and processes should never be speculative, and it’s possible to be sure your customers will use and appreciate the result.
Instead of guessing what the customer and end-user might need, we generate evidence to confirm hypotheses. With this insight, our designers and engineers work with you to improve your customer’s experience in areas that matter most, both for the customer and your company.
Design-driven development process
Together, our customer experience services begin with mapping areas that will have the greatest impact on your customers, but also determine areas easiest to transform. Before major investment, our designers and engineers help define, validate, and analyze opportunities and hidden revenue streams.
Envision the future
You bring the knowledge of emerging opportunities in your industry, together we define the challenge and find ways for design and technology to help in the transformation.
- Problem framing
- User profiling
Identify customer needs
We interact with your customers to gather data to understand their motivations and pains.
- Customer interviews
- Data analysis
- Customer journey mapping
Prototype and test
We identify and map areas that have the greatest impact on your customers. Concepts and ideas are tested well before the development of bells and whistles. Our mantra: fail fast, fail cheap.
- Storyboards
- Proof of concept
- Usability testing
Investment decision
Now you have clear input for a carefully considered investment decision and risk mitigation.
- Product development roadmap
- Input for minimum viable product (MVP)
Tech idea validation
We will give you insights to test your tech business idea without committing huge investments, and determine in the early stages as to whether you should continue to invest resources or if you should pivot away.
Service design
We help you build an understanding of your customers’ needs and wishes. Together, we’ll design services that provide their users with engaging experiences and generate growth for your business.
User experience design
We help companies to create meaningful customer experiences that drive results. Our experts design and create digital experiences that are purposeful and enjoyable for end-users, as well as for our customers.
The importance of customer experience design
What are the differences between Customer Experience Design (CX Design), User Experience Design (UX Design), and Service Design (SD)?
User experience design and customer experience design concern how end-users interact with a system. All include how the end-user ‘feels’ and how this relates to using a service or buying a product.
The entire interactive environment influences how end users respond to non-functional elements, including written and visual content, creating a tried and successful client experience model.
Service experience, customer experience, and user design are similar yet distinctive. More often than not, they overlap during the design process. For instance, service design can incorporate both customer experience and user experience design.
SD Design
Service design is not a new method, yet how it has evolved has changed in the age of digital technology.
Service design impacts the entire user experience and human touchpoints and must think strategically and liaise with operational processes to ensure a harmonized customer experience.
CX Design
Customer experience design (cx design) is the art of designing services and products, focusing on the user experience’s quality and understanding.
Every customer interaction with a service or product must deliver a positive experience for the end-user on the brand promise. It requires organizations to produce a story-like experience through all offline and online experiences where that brand influences customers.
UX Design
User experience design is dedicated to boosting customer satisfaction levels and brand loyalty by focusing on a productäs ease of use. An organization that has products with a robust user experience design will see high levels of interaction with their products and end-users.
Service design case studies
Different customers value different product experiences, but all increasingly want a perfect combination of the digital and physical. Both B2B and B2C companies must focus intensely on human usage patterns, motivations, barriers, aspirations in the early product design and development stages.
At Proekspert, we have demonstrable experience designing and developing software-enabled devices, equipment, products, and services. Before significant investment, our designers and engineers help define, validate, and analyze opportunities and hidden revenue streams.
Our case studies give an insight into how human-oriented design principles will help product companies persuade customers to go on a journey with smart, connected products.
Read more about our clients’ successes.
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A brand strategy for a healthcare provider
Let's get started with your customer experience design
Fill out this form and share your customer experience design challenge with our customer experience services experts. Together we'll get a clear understanding of what it takes to offer a product or service people are truly happy to pay for.
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Contact us
PROEKSPERT AS
Tallinn headquarters
Sõpruse pst 157
13417 Tallinn
Estonia (EU)
Reg code 10331577
VAT no EE100185388
13417 Tallinn
Estonia (EU)
Reg code 10331577
VAT no EE100185388
